Logo and identity for La Mascotte, a unique concept store in Jaca, Spain, merging a traditional pet shop with an hourly dog and cat daycare. The ideal spot for your dog during a 2-hour lunch or a 5-hour ski day. The logo captures the spirit of a joyful dog heading towards the store, and the font and colours embody the essence of the old theatrical play that inspired the concept, where 'mascotte' translates to 'amulet.