Bar del Cafè Nou is a project brought to life through “La Fundació Maresme”, an entity for people with disabilities, and the city council of Mataró. The aim was to bring to life again this local that once was a popular bar, maintaining the essence of its architecture but modernising the identity with a fresh new concept and image. It is the first restaurant in the area that integrates the labor inclusion of groups with insertion difficulties, with sustainable food and a diverse local cultural agenda aimed at all audiences. I crafted the visual identity selecting the colors and typefaces that would celebrate the vintage essence of the place but mixing it with modern illustrations in order to create a corporate image that would give personality to the project.